Demonstration of Technical and Visual Skills
The choice of subject created a number of technical challenges. Firstly, the project became an exercise in low light photography; it was essential to have as deep DoF as possible to have both the mannequins and the reflections of the street in focus but because I was photographing from the street into shop interiors and through glass covered with reflections, light levels were usually low.
In any situation where low light is an issue there is the option of using a tripod and longer exposures but this has to be weighed against loss of spontaneity and introducing movement blur. Movement blur would not have been a problem in this instance but it was not practical to use a tripod on, often crowded, pavements and spontaneity was essential.
The end result is that a lot of the photographs were taken with a high ISO. I am not particularly concerned about this, many of the set are quite moody and melancholy and any noticeable noise has only added to that.
In summary, at a technical level I feel that I generally rose to these challenges with a few of the images having the desired mix of saturated colours and acceptable noise levels.
The second challenge was compositional. There was a limited choice in viewpoints that enabled me to frame the mannequins, capture reflections and avoid including myself in the frame. This meant that I ran the risk of capturing 16 similar images. There are too many right to left shots and, in this regard, a lack of variety.
Since looking at William Eggelston I have been focussed on improving my observational skills and I believe that a number of these images are based on having seen and captured small details that strengthen the photographs. There is clearly a lot more work needed to refine those skills but I believe assignment 3 is a step forward in this area.
Quality of Outcome
This submission was the end result of, what felt like, a long process. I started looking at the change in the high street being brought about by the opening of large indoor shopping centres resulting in the high street of many towns comprising of small, often immigrant, businesses, charity shops and betting shops. However, when I moved from Basingstoke and Aldershot to look at Guildford the model didn’t hold up because the town is comparatively wealthy and the high street is still full of mainstream fashion names. In effect Guildford High Street is more akin to a large shopping centre than to a high street. This started me thinking about mannequins and how they are created as body shape role models and about fashion in general with its endless new lines that promote cheap “disposable” clothing and waste.
I found the compositional opportunities of the mannequins and reflections and the multiple layers of light visually exciting but wanted a way to set these, hopefully attractive, images against the excesses of a hedonistic and self obsessed industry. Anna Fox’s idea of using relevant quotations from the industry she was critiquing to put her photos in context in Workstations was the perfect answer so, quite late in the day, I adopted that approach.
It is for others to judge whether this has come together to achieve the assessment criteria points but I feel that it has for most of the images. There are still one or two that I am not convinced about and I may yet make some changes. I was interested in Anna Fox’s point that one has to allow enough time between capture, edit and presentation but on the other hand every time I look at the set there is another image that I am not convinced about but I need to move on from this project. She also made a strong point about the role of the curator and I can see how having an independent but skilled review by another person would improve selection.
Demonstration of Creativity
This is the hardest area to self access, I’m not even sure what creativity really is and certainly find it hard to measure. I know that I have had to think deeply on how to complete this assignment, I had to work through several processes and the project demanded experimentation, testing, re-evaluation and re-positioning several times. I believe that it is a step forward for me and a move away from anything I have tried before. My main concern is that a lot of images rely on other people’s creativity such as mannequin artists, photographers and window dressers so how much of me is in there is hard to judge.
The research and reflection required by this course is one of its great benefits. I have enjoyed looking for inspiration, reading to gain understanding, following leads and cross references and writing up my thoughts. Having spent many years in my commercial career writing for specific audiences it is satisfying to be writing for myself both in terms of the pleasure of writing and in building a record of my thoughts.